In the meantime, you can share your comment with others to let more people know what you think. What we love: This website showcases the best of simple design. Even if only 5% of your homepage visitors scroll, thats thousands of people over time. Ecommerce homepage design tip #4: Use high-quality visuals. Clarity is critical. Each question explains how to use the platform, including how to make a playlist and where to find podcasts. Thats because theres a high contrast between the yellow button and the dark background image. How to Design a Better FAQ Page: 5 Best Practices, SEO Ideas and Examples, Website Navigation: 9 Best Practices, Design Tips and Warnings, How to Add Social Proof to Websites: 7 Examples People are Raving About, 55% of B2B lead generation websites have contact in the top right, 43% of lead generation websites put articles on their homepages, Content Chemistry: The Illustrated Guide to Content Marketing, Quickly let the visitor know where they are, Quickly get them off of the homepage into a deeper interior page, Contrasting color, often through color temperature (i.e., a warm color in a cool context), High on the page, often in the main navigation, which is a global element, Surrounded by whitespace (low visual noise), What happened that sent them looking for help? document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Chicago Community Member Its a basic axiom of digital marketing: Put your strongest assets in your most visible locations. Thats a bit of an extreme case, but its not as rare as you might think. Resources and ideas to put modern marketers ahead of the curve, Strategies to help you elevate your sales efforts, Everything you need to deliver top-notch customer service, Tutorials and how-tos to help you build better websites, The insights you need to make smarter business decisions. We put a lot of emphasis on above the fold homepage elements because elements high on the page are high stakes. But to do so, we dont just shoehorn in the target phrase another ten times. What is B2B Website Design? I wouldnt recommend going much higher than that in most cases, although it depends on your type of business. They all have different formulas (their own estimates of Googles Page Rank), but its all the same idea. Here are the simplest ones Ive used in the past and would recommend: For a website for a specific industry (e.g., real estate, art, restaurant), use, For the simplest possible website builder, use, Maximal length of comment is equal 80000 chars, Minimal length of comment is equal 10 chars, Maximal length of comment is equal 5000 chars, Minimal length of comment is equal 100 chars. A homepage is usually the first thing people see from a website and thus the very page that forms their first impression. In GA4, Unique user scrolls is a metric. So it has a big impact on their impression of the website and the brand. If you have descriptive and clear navigation labels, visitors will click or tap. Humans are drawn to others, so these images grab your attention. For instance, visitors can see the number of new Ahrefs accounts created in the past week above the fold. One of the best and fastest ways to learn how to fully optimize your homepage is to follow a good SEO course. Join over 16,000 people who receive web marketing tips every two weeks. Any longer and you have a blocky paragraph that visitors wont read it. This is a great strategy to showcase A24s work in an engaging way. It includes only what is essential: A large, relevant image with supporting copy and a Get started call-to-action button. Our home is our starting place. See pricing, Marketing automation software. These sections are vital as they give skeptical visitors more reasons to shop with the brand. A great website footer is like tiny page unto itself, including many of the elements weve seen above: Of course, a footer can include all kinds of other elements. These homepages effectively use layout, white space, colors, fonts, and other supporting elements. As an all-in-one branding platform that helps companies create branded assets, our beloved homepage introduces those assets with a concise description. Your homepage should be deliberate about its architecture, copy, conversion strategy, and SEO choices. Its sub-headline is simple yet powerful: Easy to use, reliable, private, and secure. Our unrivaled storytelling, in video format. Warning: They may work on homepages, but be careful adding blog posts to deeper service pages. Cut the buzzwords and be clear. The red Search Inventory CTA immediately pops off the page, reminding the visitor of its importance. Copy, videos, and images that convey the same message in a different way will increase engagement on the page and get the visitor where they need to go next. This homepage gets straight to the point. The visual hierarchy aligns with the messaging priority based on the visitors likely questions and your best, most direct answers. Chatbots drive three separate benefits: The cost to you is the price of the widget. How Do You Build a High-Converting Homepage? Heres a less obvious way to set your brand apart from competitors: show your team. That includes flash banners, animations, pop-ups, and other unnecessary elements. An innovator may show their number of patents. Your email address will not be published. Ideally, this text places the business squarely within a category (positioning) yet sets it apart (differentiation). It happens to have a great homepage of its own: The Get Started CTA gets you on the path to signing up and using the tool to create a website. However, the valuable benefits of a homepage extend well beyond shaping initial impressions. Considering that a homepage is often the first interaction a consumer has with a business, its easy to see how much influence a homepage can have. Keeping these differences in mind, there are still specific elements that should be included on a websites homepage regardless of the business it belongs to. But if you find an effective way to communicate your companys main purpose and its unique value proposition, youll be a step closer to winning over your target audience. The main call to action directs the web surfer to a. Website Design Cost: How Much Should You Pay? Theres a clear CTA above the fold to get you to Shop the Collection and visit the online store. Steven Krugg sums it up best in his bestselling book, Don't Make Me Think: If visitors cant identify what it is you do within seconds, they wont stick around long. It is a compilation of multiple sources of trusted and credible information. 77 of blog and website page design examples. Warby Parker has one of the best ecommerce site designs we've ever seen, with just a few elements that all work together. There are a few more screens on Teslas homepage, each with its own CTA (or two). If you arent conveying a message in at least two different media types, youll miss out on hooking your visitors and turning them into prospects.. Now, get ready to learn about excellent homepage design through the following 23 real-life examples. I went to Pexels (a free stock image site), and found a great picture for my websites homepage (shown below). , which is another website builder more focused on e-commerce businesses. Scroll down again, and theres a highlighted button to another line of products that Tesla sells, their solar panels and Powerwalls. Results are better when the headlines are clear, but the copy is clever. Lets look at some good headlines from online businesses. Glad you found it helpfu! Quite a few things. What we love: Its easy to subscribe to the newsletter and get in touch two of her primary calls-to-action. There are many opportunities to add humanity. is king. The truth is that both are critical for websites, especially on the homepage. Teslas homepage is a good example of this concept. PayPals homepage uses abundant white space to simplify the design and make the details that matter pop. You can use this space to build trust by adding evidence. Or better yet, use them as inspiration for sections to add. A mega footer can be very helpful, offering as many as 27 different design and content elements. The homepage is an excellent example of agility and constant change. Display your identity clearly Do not except visitors to explore who you are and what you can offer. The bold colors produce contrast, making the words and images stand out on the page. Listening for audience research, sentiment, content ideas and product development. What we love: This nonprofit employs great uses of video and photography, particularly in capturing emotion that causes action. The homepage includes excellent product visuals, a great headline, and a call-to-action that reduces friction with the copy, Start now.. The website feels intuitive. And its success is a huge factor in the success of your email marketing program. (alternatives), What are the most important factors in their decision? One primary and 1-2 secondary CTAs will be enough for most homepages. This field is for validation purposes and should be left unchanged. or just search for the target phrase and look closely at the search results. If you mine your live chat and chatbot transcripts, youll uncover pain points, common patterns of questions, and the sentiment or valence of a given pain point. Simple is always the best; this is the ultimate eCommerce homepage practice you must remember. From the headline and sub-headline, its clear exactly what Jill Konrath does (and how she can help your business). Like all best practices, these aren't rules. Try another search, and we'll give it our best shot. Well, your website must inspire trust in your potential shoppers at first sight. Thats why you need thoughtful homepage design. The listings featured on this site are from companies from which this site receives compensation. Go for fonts and colors that feel authentic to your brand and are aligned with your. Follow these best practices to build a website that looks professional and helps visitors find the information they need. Share this blog post with friends and co-workers right now: Homepage Best Practices 9 Important Elements & Examples. Try them and measure the impact. Dont do it. Heres a visual diagram of all of the homepage design elements well cover: Here is a breakdown of each homepage design element with tips for each, from the top of the page to the bottom. This list of 13 ecommerce homepage best practices will help you make that happen. What we love: Evernote also offers a one-click sign-up process through Google to help visitors save even more time. The design resonates with the target audience. So there's no other way around it: Website design is more important than ever! The custom illustrations introduce the platform to users while also giving more personality to the homepage. A single CTA throughout the page limits distractions and clarifies the desired course of action for visitors. Take your time to design a homepage that presents your business in the best possible light and leaves visitors eager to learn more about you! But it doesnt take more time, money or effort to write something useful. The big title, followed by a descriptive subtitle, lets visitors know what to expect. We check all comments within 48 hours to make sure they're from real users like you. 1. The W3C says to have. That would be keyword stuffing. Youve already told them who you are, what you do and how well you do it. First impressions stick, so your homepage will heavily affect the visitors recollection of your brand. Here are two tips from a separate article about website navigation best practices. So give everything, including content. This can help inform content, homepage copy, and even product development.. of headline help. What we love: The mention of 30 million users is a great use of social proof. The best statistics will be those most relevant to your brand. These are paid tools. 1. Since the start of marketing, there has always been an argument about whether. If website builders sound like the tool you need, feel free to check out our library of customizable website templates. . This kind of spam doesnt help your rankings, and it wrecks your writing. Subscribe for little revelations across business and tech, Learn marketing strategies and skills straight from the HubSpot experts, When it comes to brainstorming business ideas, Sam and Shaan are legends of the game, Watch two cerebral CMOs tackle strategy, tactics, and trends, Everything you need to know about building your business on HubSpot. The page uses bright colors without being overwhelming, making it easy to understand Melyssas central business offerings. We also follow the eyes of people in pictures, so if the face(s) in your image is directed to your CTA, even better. You input a base color, and it will give you combinations of two-to-four other colors that go well with it. This contains both. Remember the two Is of good headlines: impress and inform. In this case, the slides arent different topics, theyre just different examples. Dropbox stands out with its simple design, straightforward copy, and on-brand illustrations. Its clear the company wants you to convert when you arrive. In our guide on button design, we showed how specificity correlates with clickthrough rates. There are many good ones, each designed for different purposes. Notice how perfectly the Airbnb header image conveys the companys value proposition. Each reason is followed by a testimonial from real-life customers. Filter for it in the Events report and youll see if visitors are using your search tool. Once you have the visitors attention, the next step is to present the values your business can bring. But consider using a stronger, more specific verb wherever you have room. This homepage is beautifully designed, making use of white space, contrasting colors, and customer-centric design. Fantastic photography and the headline Family Owned. Guiding visitors to these pages, rather than your contact form, may be better aligned with their needs and your results. A responsive website adapts to the size of the screen, and displays well on screens of all sizes. But if you dont know how to build a website, or code one from scratch, the easiest way to get one up and running within a few hours is to. As PayPal is a name that enjoys quite a bit of popularity, instead of introducing the company unlike, Dropbox stands out with its simple design, straightforward copy, and on-brand illustrations. Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools. The visitor hasnt clicked anything yet, so we dont know much about them. The headline is clear and compelling, as is the call-to-action. Dive into our Forestblog of exclusive interviews, handy tutorials and interesting articles published every week! Here are a few other ways to increase the clickthrough rates of a homepage CTA. Then, you can see sites that put these best practices to work. by Eric Sharp. In the end, you know the true story in the life of this visitor. Look at a section of HubSpots homepage for an example: Number of customers (and the names of big ones). 1) Photo Galleries. But not everyone has a great connection speed. This is called semantic SEO, and its wonderful for both rankings and readers. Melyssa does well to include an image of herself so visitors can get familiar with her. You can also see the companys other service offerings well. Or get started in a flash by choosing from one of our expert-designed website templates. Now youve established an initial bond with your visitor, so how to prompt them to act on the information they received? Locally Made. Your homepage should tell the visitors immediately if they have got to the right place. Divide one from the other and youll have the scroll rate for your own homepage. Subscribe to the Marketing Blog below. By following the homepage best practices listed below, website creators can inspire visitors to engage with their site, leading to more conversions, higher customer satisfaction, and greater customer retention in the long term. those intersections to make sure they are noticed first. Your homepages job is to present your mission and explain what visitors can gain from your offering. grabs our interest with its headline that promises a fresh. For more information, check out our, 25 of the Best Website Homepage Design Examples, Download Now: Free Website Homepage Design Guide, Pop up for FREE WEBSITE DESIGN INSPIRATION, FREE GUIDE: WEBSITE DESIGN EXAMPLE LOOKBOOK. Lets have a look at the best homepage examples to see how theyve put the elements and best practices discussed above in action. You see, your homepage needs to wear a lot of hats. As you scroll, youll see different ways you can get involved with the rescue and thats not just adopting a cat. Get the visitor to visit your store or a product page. Think about the. What else is required to create a solid homepage? This helps to navigate the website with more ease, even if youre unfamiliar with the sites content. Remember the two Is of good headlines: impress and inform. Updated last on: April 6, 2022. Heres an example of all the mistakes, all in one place. To help your homepage be a better front door, here is a checklist of homepage best practices. Stand-Out Search Bar 5. Website Homepage Ideas: 3 Designs That Will Inspire You. Typography and color schemes are subtler but still very influential ingredients of homepage design. Finally, lets look at an example of an e-commerce homepage. All of HubSpot's handcrafted email newsletters, tucked in one place. If thats the case. Refresh the page, check Medium 's site status, or find something interesting to read. Return on investment: Revenue generated, hours saved, etc. The website allows guests to look for rentals or experiences right on the homepage to expedite the process of booking. Once this is accomplished, the homepage has succeeded at its job of getting the visitor interested in the businesss offer. There's no point in dropping tons of bucks to design a homepage if it doesn't resonate with. What we love: The design is simple, and the color combination does a great job of making the call-to-action stand out. This technique works for two reasons: Its playful and engaging (the user interacts instead of passively reading), and it feels more personal (each player gets their individual results). For B2B homepages, Ive loved using a hybrid live chat/chatbot widget. You may unsubscribe from these communications at any time. Here, we have a screenshot of the WE3 homepage. Mobile devices accounted for 65.85% of global traffic in October 2022. Give them the option and youll see more opportunities coming from your homepage.. If you run a photography website, or are selling something that's heavily reliant on visuals, then sliders and carousels are a great way to showcase that. This can appear in your Analytics making homepage analysis more difficult. We're glad you found this article useful - we would appreciate it if you let more people know about it. Website builders come with pre-designed templates that you can customize with ease to fit the requirements of your site. Ecommerce homepage design tip #3: Keep your homepage clean and organized. Stuffy enterprise isnt the feeling you get from Teleriks website. 13 Ecommerce Homepage Best Practices to Boost Sales 1. Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. Designing, building, and supporting the web since 2001. This will create a cohesive brand image online and offline. B2B website design refers to the creation of websites specifically intended for businesses to conduct transactions with other businesses. How to Write an About Us Page: Examples +, How to Start a Website in 2022: Beginners Guide. 11% of homepages have chatbots with more coming online everyday. Best practices are really just good hypotheses. Your site should be optimized for multiple devices and updated to adapt to new design trends. If a new visitor doesnt like what they see, their knee-jerk reaction is to hit the back button. In most cases, homepages are the most memorable page on a website, and as such, they spread brand awareness. If youve got one, put it on the homepage where its likely to be seen. WE3. In general, what is homepage SEO and what are the best practices? Buyers don't want to visit an eCommerce homepage with too much unnecessary information with a messy arrangement. What we love: Nonprofits can benefit from multiple CTAs. That decreased the size by 56%, with no noticeable quality decrease, and were. The page lays out FreshBooks features so visitors can quickly understand what they stand to gain from trying the tool out. 1. This is why the very first section of a website the header provides a brief explanation of what the business does. Trello shows social proof through client testimonials that highlight how the application has helped to enhance workflow. Unlike a landing page, your homepage shouldnt have a 1:1 ratio in regards to your primary CTA and total links on the page. If youre a nonprofit in search of a website role model, look no further. Dont neglect the letter in favor of the former. (priorities), About us (introduces the brand and shows values), Explainer video (walks through the offer, showing how and why), Suggested searches (youll see them before you finish typing your query), People Also Ask box (questions and answers Google has identified as relevant), Related Searches (at the bottom of the page), The bolded text in the search results themselves. This is unlikely unless your brand has a human face. Do you know why they call it a "homepage"? Display Key Information 8. They need quick and precise answers to who you are and how you can help to solve their problem. Remember: Confusing means leaving. Web design best practices start with putting the customer first and making their experience as easy and intuitive as possible. If a visitor cant understand what you offer within a few seconds of landing on your homepage, theyll leave immediately. Heres an example of a classic homepage design with a large hero image thats balanced by text elements on the left. Browse our collection of educational shows and videos on YouTube. The page also contains a simple, direct, compelling call-to-action copy: Sign up free.. Use text (headline and sub-headline) and visual parts (images or logo) to show your identity clearly. (motivation), What worries them? It also helps indicate relevance to the search engine. 43% of lead generation websites put articles on their homepages. Viewers eyes are automatically drawn to the intersections of these lines (circled in green below). Best practices for perfecting your homepage design While there isn't an exact recipe for creating the best homepage design ever, there are certain web design elements you should take into account when creating yours. Throughout my career, Ive created and optimized dozens of homepages across many industries, and studied hundreds of others. Finally, its a passive form of customer research. Youre much better off moving the content down on the webpage so that a user can scroll to it. Beyond trust, these logos also differentiate your brand. If done right, all these elements combine to form a distinct brand identity that will stick well beyond the clients first interaction with the website. Horizontal menus that collapse into a hamburger icon on mobile devices are standard and used by 90% of marketing websites. THATS OKAY. A simple CTA takes you to a signup page. Check out the above-the-fold area on AAKs webpage: Apparently, AAK sells sustainably sourced fats and oils. Still, despite its prominence, many businesses struggle to optimize it properly. So many faces! This helps to navigate the website with more ease, even if youre unfamiliar with the sites content. 1. You dont want unqualified leads anyway, right? When content is spread out, its less overwhelming for readers and easier to know what to focus on. Yes, brand voice and storytelling are important, but theyre optional. 2023 WebsitePlanet.com. Its impossible to build a high-converting page without this information. The personalized illustrations paint a lovely picture of a forest pertaining to the brand name. It is the 6-10 word version of what the company does, formatted with the

header tag. Does your site need an internal search tool? For your entire homepage, allow for only a handful of possible actions rule of thumb, try to focus on no more than five actions. If youre not comfortable with those, Id recommend using a website builder.

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